If b00st.com has advertising access to an artist’s page/account, a mix of dark ads and promoted posts is the base case scenario.
If the target link for a campaign is a link to a social media post, e.g. this Instagram post, then the majority of budget will be spent promoting that post.
For TikTok ads, we recommend their Spark Ads format. Please submit the code using the ‘Tell us more’ box in the Advanced Options section on the Launch page.
For traffic ads (also pay-per click or link click ads), running dark posts often times is a more cost-effective option.
Question courtesy of https://www.tiktok.com/@modernbiology