credit for this one goes to Dylan Joshua’s team
Wanted to know how well b00st.com does with pushing Spotify playlists?
Here’s what we’ve learned from past campaigns promoting playlists via b00st.com
- Playlist cover art and ad creative matter a lot. Ad creative that leaves no doubt that the playlist is worth following is a bonus.
- Song choices are important. Just like a good radio station, the playlist should have an “identity” that helps convert fans.
- It’s a marathon, not a sprint. Playlist campaigns tend to run for 4 weeks minimum.
This post is about promoting a link to a playlist via b00st.com, and not about editorial or third party playlisting.
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- It’s a marathon, not a sprint. Playlist campaigns tend to run for 4 weeks minimum.
Cost and spend discipline is the most important determinant for campaign effectiveness with playlist link campaigns. This is why they take longer - we are much more frugal per dollar spent on playlist link interactions.
This is of course if and only if the campaign creative – playlist art + campaign media in 1 – are passable.
As they say “slow and steady wins the race.”