Background
Independent artists sought to expand their online presence and increase engagement across multiple platforms. With limited resources and a desire to focus on their craft, they turned to b00st.com for an efficient promotional solution.
Objective
- Increase YouTube video views
- Boost Spotify streams
- Grow Instagram follower count
Strategy
Artists utilized b00st.com’s Smart Plan, which offers a flat usage fee per campaign, ideal for DIY users. They initiated a campaign with the following steps:
- Campaign Setup: Defined clear objectives and selected target audiences based on demographics and interests.
- Creative Assets: Provided engaging visuals and compelling ad copy tailored to each platform.
- Budget Allocation: Set a modest budget, leveraging b00st.com’s AI-driven optimization to maximize reach.
Execution
b00st.com’s platform autonomously managed the campaign, distributing ads across YouTube, Spotify, and Instagram. Our AI system continuously analyzed performance metrics to adjust targeting and placements for optimal results.
Results
- YouTube: Achieved a 150% increase in video views within the first month.
- Spotify: Streams grew by 200%, leading to a significant uptick in playlist placements.
- Instagram: Follower count rose by 180%, enhancing direct fan engagement.
Conclusion
By leveraging b00st.com’s autonomous ad management and AI optimization, artists effectively amplified their online presence across multiple platforms. Our Smart Plan provided a cost-effective solution, allowing artists to focus on their music while b00st.com handled the intricacies of digital promotion.
XAMMY - Safra Records
"Using b00st.com allowed us to gain new fans at a much lower cost than we’ve ever seen before.” - Moise, Safra Records
CHILLPILL
For more Case Studies check out
And a few artist campaigns from that document, in-app: