Cost Per Impression (CPM)

Data Reporting
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Cost per thousand impressions is the average amount of money it takes for your ad to be served to 1,000 :eyes:, that is, eyeballs.

:warning: This is the least reliable metric in digital advertising, though the most homogeneous across ad-platforms.

:hot_pepper: Here’s how Google, Facebook, and TikTok interpret CPM.

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