Campaign Performance

Data Reporting
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We report the main metrics you’ll need:

  • Spend - total spend so far
  • Impressions - times you ad is shown to a potential viewer
  • Clicks - times someone has clicked on your ad
  • Views - for YouTube and video ads, how many views has your ad generated
  • CTR - Click-Through Rate
  • CPM - Cost Per Mille
  • CPC - Cost Per Click
  • CPV - Cost Per View
  • Sales - Number of item sales
  • Sale Value - Number of sales * item dollar value (dollar amount of items sold)
  • CPS - Cost Per Sale
  • ROAS - Return On Ad Spend (how efficient your campaign sales were)

You don’t need to monitor anything else. b00st.com has your back :sunglasses:

:hot_pepper: You can also hover over data cards in any report and see these metrics explained in-app!