# What ad creative works best?

**URL:** https://community.b00st.com/t/what-ad-creative-works-best/136
**Category:** Ask Anything
**Created:** [June 11, 2022, 6:09pm UTC](https://community.b00st.com/t/what-ad-creative-works-best/136 "2022-06-11T18:09:45Z")
**Posts on this page:** 1
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### Author: ![phil](https://community.b00st.com/user_avatar/community.b00st.com/phil/32/12_2.png) [@phil](https://community.b00st.com/u/phil)
#### Post date: [June 11, 2022, 6:52pm UTC](https://community.b00st.com/t/what-ad-creative-works-best/136/2 "2022-06-11T18:52:30Z")

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As far as **Ad Creative** goes, content that would (or currently does) do well on an artist’s social media account is a good starting point. We recommend submitting at least one option for social media Feeds and Stories.

In regards to **Ad Format Specs** , here are our recommendations:

**Image**

- File type: JPG or PNG
- Dimensions: Square 1080x1080 pixels, Vertical 1080x1920 pixels, or Horizontal 1920x1080 pixels
- File Size: up to 10MB

**Video**

- File type: MP4 or MOV
- Dimensions: Square 1080x1080 pixels, Vertical 1080x1920 pixels, or Horizontal 1920x1080 pixels
- Length: 10-30 seconds
- File Size: up to 50MB

⚠ **We highly recommend keeping the combined size of all assets uploaded for a single campaign submission to below 100MB.**

🌶 If you are submitting a **YouTube video link** as the target link for your ads, the entire video (as is on YouTube) will be used as one of the ad creatives automatically, no need to upload the entire video.

ℹ Additional resources:

1. [Facebook Ads Guide](https://www.facebook.com/business/ads-guide)
2. [Google Display ads: a creative Best Practices guide](https://support.google.com/google-ads/answer/9823397?hl=en)
3. [TikTok Ad Specifications](https://ads.tiktok.com/help/article?aid=9626)

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