# Sales Conversion Tracking

**URL:** <https://community.b00st.com/t/sales-conversion-tracking/376>\
**Category:** Data Reporting\
**Tags:** reporting, data\
**Created:** [August 20, 2026, 10:43pm UTC](https://community.b00st.com/t/sales-conversion-tracking/376 "2026-08-20T22:43:10Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![phil](https://community.b00st.com/user_avatar/community.b00st.com/phil/32/148_2.png) [@phil](https://community.b00st.com/u/phil)\
**Post date:** [August 20, 2026, 10:43pm UTC](https://community.b00st.com/t/sales-conversion-tracking/376/1 "2026-08-20T22:43:10Z")

</div>

If you’re running a campaign selling a product or ticket, such as a concert or merch store campaign, and we have full pixel tracking, **Sales** represents the number of purchases attributed to the ads, not the number of items purchased.

ℹ **Important:** Pixel attribution, even when supported by the Conversion API, is incomplete at best. There will almost always be more actual sales than the number reported as attributed sales.