# How do you put together your audiences & targeting?

**URL:** https://community.b00st.com/t/how-do-you-put-together-your-audiences-targeting/204
**Category:** Ask Anything
**Created:** [January 5, 2023, 3:40pm UTC](https://community.b00st.com/t/how-do-you-put-together-your-audiences-targeting/204 "2023-01-05T15:40:54Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![phil](https://community.b00st.com/user_avatar/community.b00st.com/phil/32/12_2.png) [@phil](https://community.b00st.com/u/phil)
#### Post date: [January 5, 2023, 3:40pm UTC](https://community.b00st.com/t/how-do-you-put-together-your-audiences-targeting/204/1 "2023-01-05T15:40:54Z")

</div>

There are four main variables at play when it comes to audience creation and ad targeting.

1. **Custom Audiences** : if [b00st.com](https://b00st.com/) has access to the artist’s channels like Facebook or YouTube, it creates custom audiences, which include fans who have engaged with the artist’s content

2. **Lookalike Audiences** : people the ad platforms think look like the custom audiences in 1. ⬆

3. **Similar Artists** : created by [b00st.com](https://b00st.com/) based on tracking, analyzing, and quantifying years of music data (every possible data source available).

4. **Machine Learning and AI** : finding fans/audiences that don’t necessarily fall into 1.-3. but have a high likelihood of engaging with an artist’s ads. For example, targeting a festival like _Stagecoach_ might be the most cost-effective combination when promoting a country music artist. The [b00st.com](http://b00st.com) team leverages the latest artificial intelligence models to ensure your campaign earns its full potential.

**⭐ 3. & 4. include advanced proprietary tech and often times prove to be the game changer for ad campaigns.**

_Question courtesy of [TikTok - Make Your Day](https://www.tiktok.com/@modernbiology)_