# During a Campaign **URL:** https://community.b00st.com/t/during-a-campaign/21 **Category:** Recipe for Success **Created:** [April 18, 2022, 6:17pm UTC](https://community.b00st.com/t/during-a-campaign/21 "2022-04-18T18:17:13Z") **Posts on this page:** 1 **Page:** 1
### Author: ![thinkjrs](https://community.b00st.com/user_avatar/community.b00st.com/thinkjrs/32/90_2.png) [@thinkjrs](https://community.b00st.com/u/thinkjrs) #### Post date: [April 18, 2022, 6:17pm UTC](https://community.b00st.com/t/during-a-campaign/21/1 "2022-04-18T18:17:13Z")
# Managing Your Campaign ## Campaign Duration Our campaigns are designed to maximize total results while keeping costs per result low. As a guideline, we recommend running campaigns for **two to four weeks**. ⚠ **Important:** Once a campaign has started you can make changes. If something is wrong please email [team@b00st.com](mailto:team@b00st.com). * * * ## Common Actions To initiate any of the following actions simply log into your app. 🌶 In case you need support, **keep your 8-digit [b00st.com](http://b00st.com) campaign ID handy** when you email us. You can find it in your **dashboard** or **campaign confirmation email**. ### Primary Tasks: - **Help** – If something is wrong with your campaign, pause it immediately and check our [How-To Docs](https://community.b00st.com/c/about-b00st/) or contact our support team for assistance. - **Pause** – Temporarily halt your campaign. - **Invoices** – Pay an invoice or get details on past campaigns. - **Report** – View and share a **basic report** for your campaign. * * * ## Understanding Ad Metrics For further details, see the [b00st.com](http://b00st.com) [Reporting](https://community.b00st.com/c/reports/) section. - **CPC (Cost per Click)** – The amount you pay when a fan clicks your ad. - **Impressions** – The number of times your ad is displayed to users. - **CTR (Click-Through Rate)** – The percentage of impressions that result in clicks, calculated as: CTR = (Clicks / Impressions) × 100