# Click Through Rate (CTR)

**URL:** https://community.b00st.com/t/click-through-rate-ctr/43
**Category:** Data Reporting
**Tags:** data, reporting
**Created:** [April 27, 2022, 1:05am UTC](https://community.b00st.com/t/click-through-rate-ctr/43 "2022-04-27T01:05:30Z")
**Posts on this page:** 1
**Page:** 1

<div class="post-metadata">

### Author: ![phil](https://community.b00st.com/user_avatar/community.b00st.com/phil/32/12_2.png) [@phil](https://community.b00st.com/u/phil)
#### Post date: [April 27, 2022, 1:05am UTC](https://community.b00st.com/t/click-through-rate-ctr/43/1 "2022-04-27T01:05:30Z")

</div>

**Click-through-rate** is the average percentage of clicks that get through to their destination.

This metric gives you (and the [b00st.com](http://b00st.com) algos) an idea of how much interaction an ad, its content, and timing, is generating.

> ⚠ The actual CTR calculation is number of clicks divided by impressions, so bear in mind that this metric is also subject to reliability/reporting issues inherent in determining “what” constitutes an impression.

> 🌶 Here’s how [Google](https://support.google.com/google-ads/answer/2615875), [Facebook](https://www.facebook.com/business/help/877711998984611), and [TikTok](https://ads.tiktok.com/help/article?aid=10000166) interpret CTR.