# Campaign Performance

**URL:** https://community.b00st.com/t/campaign-performance/41
**Category:** Data Reporting
**Tags:** analytics, best-practices, data, reporting
**Created:** [April 27, 2022, 1:03am UTC](https://community.b00st.com/t/campaign-performance/41 "2022-04-27T01:03:05Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![phil](https://community.b00st.com/user_avatar/community.b00st.com/phil/32/12_2.png) [@phil](https://community.b00st.com/u/phil)
#### Post date: [April 27, 2022, 1:03am UTC](https://community.b00st.com/t/campaign-performance/41/1 "2022-04-27T01:03:05Z")

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We report the main metrics you’ll need:

- `Spend` - `total spend so far`
- `Impressions` - `times you ad is shown to a potential viewer`
- `Clicks` - `times someone has clicked on your ad`
- `Views` - `for YouTube and video ads, how many views has your ad generated`
- `CTR` - `Click-Through Rate`
- `CPM` - `Cost Per Mille`
- `CPC` - `Cost Per Click`
- `CPV` - `Cost Per View`
- `Sales` - `Number of item sales`
- `Sale Value` - `Number of sales * item dollar value` (dollar amount of items sold)
- `CPS` - `Cost Per Sale`
- `ROAS` - `Return On Ad Spend` (how efficient your campaign sales were)

You don’t need to monitor anything else. [b00st.com](http://b00st.com) has your back 🕶

> 🌶 You can also hover over data cards in any report and see these metrics explained in-app!