# Ads + New Video Releases

**URL:** https://community.b00st.com/t/ads-new-video-releases/180
**Category:** Recipe for Success
**Tags:** cost-per-click, youtube, cost-per-view, new-releases, best-practices
**Created:** [August 22, 2022, 4:28pm UTC](https://community.b00st.com/t/ads-new-video-releases/180 "2022-08-22T16:28:11Z")
**Posts on this page:** 1
**Page:** 1

<div class="post-metadata">

### Author: ![thinkjrs](https://community.b00st.com/user_avatar/community.b00st.com/thinkjrs/32/90_2.png) [@thinkjrs](https://community.b00st.com/u/thinkjrs)
#### Post date: [August 22, 2022, 4:28pm UTC](https://community.b00st.com/t/ads-new-video-releases/180/1 "2022-08-22T16:28:11Z")

</div>

[b00st.com](http://b00st.com) has helped artists and their teams throughout the industry market their content – tracks, albums, videos, EPs, DSP profiles, shows, and online presences.

And in modern times, video, in particular, is heavily consumed by fans all over the web and from their mobile devices.

This writeup details a basic two-staged strategy for large and medium spends targeting a new video using [b00st.com](http://b00st.com) for maximal success on and beyond release day.

> We have a published [case study with Kenzie](https://community.b00st.com/t/music-video-campaign/48) that used a similar strategy as outlined below.

## What to do

We’ve seen success with new video campaigns that stage their ad spend in two.

### Up to release

About 7-15 days before release run a [b00st.com](http://b00st.com) campaign with links to

- artist profiles,
- prior content articles,
- and/or links to other releases from the artist.

### On release day

On release day, run a campaign directly targeting the new video coming out.

[b00st.com](http://b00st.com) will handle setting up those YouTube and social media platform ads to drive consumption of the video to current and new potential fans.

## Expectations

Below are a few spend recommendations and what to expect, based on our past campaign result averages.

**The strategy** : enter one campaign 7-15 days before and one campaign on the day of release.

> 🌶 In any case, users should submit at least 12 hours prior to actual release so that [b00st.com](http://b00st.com) can have media approved + campaigns running by release.

> ℹ Estimates use an average $.20 per click (CPC) and $.003 cost per view (CPV).

#### Large spend - $12,500

- _up to release_ campaign: $5000 ~ 25,000 clicks
- _on release_ campaign: $7500 (50% YouTube trueview ads / 50% ad platforms/types/targeting) ~ 1,250,000 views and about 18,000 clicks.

#### Medium spend - $1250

- _up to release_ campaign: $500 ~ 2,500 clicks
- _on release_ campaign: $750 (75% YouTube trueview ads / 25% ad platforms/types/targeting) ~ 187,500 views and about 1000 clicks.

#### Small spend - $500

- _up to release_ campaign: None
- _on release_ campaign: $500 (90% YouTube trueview ads / 10% ad platforms/types/targeting) ~ 150,000 views and about 250 clicks.

The web tends to compound activity when we stage releases in this fashion.

> The estimates/prices used above are just that – [b00st.com](http://b00st.com) software dynamically works to get the most interactions for your spend and results vary per-artist, per-campaign. The best music content gets _substantially_ better results than those estimates used directly above.

As always, you can ask specific questions here or reach out directly to our team via [team@b00st.com](mailto:team@b00st.com).