# Ads Explained in Detail

**URL:** https://community.b00st.com/t/ads-explained-in-detail/25
**Category:** Master the Basics
**Tags:** best-practices
**Created:** [April 19, 2022, 8:16pm UTC](https://community.b00st.com/t/ads-explained-in-detail/25 "2022-04-19T20:16:09Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![phil](https://community.b00st.com/user_avatar/community.b00st.com/phil/32/12_2.png) [@phil](https://community.b00st.com/u/phil)
#### Post date: [April 19, 2022, 8:16pm UTC](https://community.b00st.com/t/ads-explained-in-detail/25/1 "2022-04-19T20:16:09Z")

</div>

# Actual humans, ~~f~~ uck bots

**[b00st.com](http://b00st.com) ads target real fans** who make active decisions to perform an action, like opening Spotify and listening to an artist’s music.

Our tech detects and minimizes bots (the web is full of them) to deliver artists real eyeballs on their content.

> ℹ See a Billboard top-100 manager’s take on our blog, here: [Bot listeners and followers 👎](https://blog.b00st.com/blog/bot-listeners-and-followers)

## The process, in detail

Geek alert 🤓

[b00st.com](http://b00st.com) algos and software are geared to **save artists money while achieving optimal return on investment** , that is, _bang for your buck_.

### How does targeting work?

It starts with analyzing social channels for each artist, the industry, and that artist’s peers, over time, to compose the initial ad buying recommendations.

[b00st.com](http://b00st.com) draws from tons of different data sources such as music consumption, touring activity, and socials to accurately build high-value target groups for each artist.

 ![Ad campaign elements like spend, timing, ad channels, and targeting hit the bullseye with b00st.com.](https://community.b00st.com/uploads/default/original/1X/403234df07807e67024e2b1bc5cee714f67a14e5.jpeg "Targeting the right audience")

### Where is the money spent?

[b00st.com](http://b00st.com) is connected to Google, YouTube, Instagram, TikTok, Facebook, Reddit, Spotify, Digital Out of Home, with more platforms being added regularly.

Deep inside this portion lies mathematical portfolio allocation and asset valuation software, which makes data transformations and produces the ad allocation set.

 ![A magnifying class examines advertising channels YouTube, Instagram, and Spotify, depicting how b00st's algorithms allocate advertising spend across platforms optimally.](https://community.b00st.com/uploads/default/original/1X/b31e208fa7eb3dab1333c8cc66b136fde67fd199.jpeg "Allocating budget optimally across channels")

### How does optimization work?

Once the initial allocations are fixed, we perform A/B testing via regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time.

 ![b00st.com software tests advertising channels, creative, spend, and campaign duration to find the winning combination for every ad spend.](https://community.b00st.com/uploads/default/original/1X/b1c6ff866cd55ce48034a9f245c276b519227c87.jpeg "A/B testing to get the best results")

After a campaign launches the software regularly updates all campaign elements.

We call this Dynamic Tactical Allocation, which helps produce optimal ad spends through time.

 ![A stop watch, wrench, and thumbs-up illustrate how b00st.com updates all campaign elements in real time to produce the best results](https://community.b00st.com/uploads/default/original/1X/fa5b00840cb4a6309bdd85e186a3e7d104b11e70.jpeg "Updating campaign elements in real time")

## Let us know where you’d like to run ads!

We ❤ feedback! Let us know about platforms you’d like us to investigate running ads here: [b00st.com Feature Request](https://docs.google.com/forms/d/e/1FAIpQLSdjR3HgbR-FAt69k0siaHgvL-x8v_4k0wAN6sEr3fUjRQKo2g/viewform)